White Mountain Rebranding
White Mountain is a footwear company, specializing on producing everyday fashion shoes for women. The brand has a 40 years history of delivery to their customers quality products at affordable prices, but needed to refresh their branding and packaging. The outcome is a clean, authentic and fresh looking feel that matches with the brand’s essence and future vision.
AWARDS
2021 GOLD ADDY, Integrated Brand Identity Campaign, Student Category, American Advertising Awards 2021.
Botanical patterns add feminine touch to the Brand Essence. Since the company produces exclusively women shoes they needed to get to their audience by creative vivid attractive packaging design with simple but yet authentic and modern look.
