Starbucks Fundraising Campaign
I made online social marketing campaign for the brand Starbucks that focuses on raising money and helping families during the COVID-19 pandemic. The campaign combines charity, customer engagement and collaboration with social medial platform. Its mission is to unite the global communities and increase Starbucks Brand Loyalty, reminding to their loyal customers that the company cares about the world and wants to make it a better place by strengthening communities and helping families who needs it the most. I created illustrations that have the overall look and feel of the campaign’s theme: Family. Everything from packaging design, landing page for website and social media designs were thought of and accounted for promoting the themes of fall and family, encouraging customers to unite together and help Starbucks raise money.
AWARDS
2021 SILVER ADDY, Consumer Campaign, Student Category, American Advertising Awards 2021.
Landing page design combines colorful illustrations, botanical shapes and patterns along with a simple information display and directions that is easy to understand and follow. The visual dynamic of the illustration was creating by using various shapes and patterns that bring a feeling of organized movement and repetition.
