Aspen Colorado Chamber of Commerce Rebranding

I created logo design, annual report design, web ad, graphic illustrations and brand assets, including custom patterns and icons for Aspen Colorado Chamber of Commerce. Their mission is to attract visitors to the resort, foster a dynamic Aspen experience, and provide valuable member benefits to support a suitable local economy.

Logo design, annual report brochure and web ad were inspired by the natural beauty of Aspen and the surrounding area which includes mountains, evergreen trees and unique landmarks. I created illustrations that bring the feeling of a welcoming mountain town and experiences that visitors felt through their travels to Aspen. The limited pastel color palette, unique design elements and type executions create visual dynamic and bring cozy and peaceful but yet elegant look to the design, which appeals to both young and older visitors. The end result is clean, authentic and fresh looking feel with the logo, web ad and annual report design that embraces the resort and the people.